$67

C-Level Sales Mastery: How to Sell Enterprise B2B SaaS

9 ratings
I want this!

C-Level Sales Mastery: How to Sell Enterprise B2B SaaS

$67
9 ratings


More than $2,000,000 in closed-won SaaS business.


If you’re a SaaS founder, I’m here to provide you with the insights and knowledge you need to drive meaningful conversations with C-Level Executives and build pipeline with qualified opportunities. 


Why listen to me?

I’m just like you.

The only difference is that I’ve succeeded and failed at selling SaaS for more than 6-years.

Quick story. 

Early in my career, I struggled with progressing deals and getting them across the finish line.

I couldn’t figure it out. 

“What am I doing wrong?”

Deal after deal, I would tweak my approach, ask different questions, and discount the hell out of my offering. But still, nothing.

It was when I got a CFO interested that I finally realized I hadn’t been focused on achieving executive alignment.

I was flying by the seat of my pants, attempting to convince individual contributors and line managers how great their life would be with our software. 

Though they realized it and eagerly agreed, they were merely evaluators and influencers in the deal.

Not the Decision Maker.

It was when I learned how to drive meaningful conversations with C-Level executives, deals started to close. Fast.

I have experienced months without closing a deal to achieving President’s Club and accounting for more than $2,000,000 in closed-won business.

Now, it’s my goal to provide you with the insights that took me years to learn and apply to my sales approach.


Selling SaaS Today

Year after year, the b2b selling landscape evolves faster than sales organizations can adapt.

Technology adoption brings another layer of complexity that requires multiple perspectives from individuals with diverse skill sets.

Research shows that an average of 6.8 people are now involved in the decision-making process. Unfortunately for sellers, the most common decision is no-decision.

Simply put, the buying team is unable to achieve consensus on how to address their current problem, resulting in a stalemate. (The Challenger Customer). 

Leaving you, as a seller deflated, questioning where it went wrong.

My goal for this course is to provide you with insights into what the decision-makers in enterprise organizations are thinking about and how they determine what brings the most value to their respective business unit.

You’ll learn the stages in the buying lifecycle, how to reach the right influencers in the organization you are selling to, and how to tailor your approach and drive meaningful conversations across the C-Suite.


What's inside

✔️Buying Lifecycle

✔️Reaching Influencers

✔️Chief Executive Officer (CEO)

✔️Chief Financial Officer (CFO)

✔️Chief Revenue Officer (CRO)

✔️Chief Information Officer (CIO)

✔️Chief Marketing Officer (CMO)

✔️Chief Human Resources Officer (CHRO)

✔️Procurement


Coming soon...

✔️Developing your GTM strategy

✔️Creating a Forecast Funnel

✔️Creating an Outreach Funnel

✔️Qualifying Opportunities

✔️Implementing Sales Enablement Processes for New Hires

✔️Industry Insights


NOTICE

Landing Enterprise clients requires a personalized selling approach.

You must tailor your message depending on persona, industry, and market segment. 

This course includes C-Level persona buying information but is not specific to any industry.

The insights in this course should serve as a framework and supply you with messaging support.

It’s on you to know your product and how to position it accordingly. 

If you want help creating specific buying personas based on your SaaS - DM me.


Twitter: zackcox__

Email: coxzm01@gmail.com

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